Hullo
I love this idea - I think what also needs to happen is that access to QR scanning from mobile devices needs to get easier. For it to really hit the mass-market, people would need it to be as simple as possible. For example, integrated into the camera app itself, or a physical button on the device that instantly scans for QR codes. As much as us technies love stuff like this, most people need as simple a concept as possible - 'click 'n' go'.
By the way, I'm the developer of one of the iPhone apps that also gets the job done ("London Bus Checker" - http://www.buschecker.com) - hope that's not too shameless a plug. Same data presented as a native iPhone app; you have to pay 1.99 but that's forever.
Love the blog, will keep it bookmarked.
Carl