While at Update Conference, I met the amazing Georgie St Clair who was modelling her spectacular QR code "info dress".
She told me about her ambitious plans for a QR Code Treasure Hunt across Brighton.
Working with local artists and businesses, the Brighton QR Treasure Hunt offers an interactive experience of the city that is both factual and entertaining.
Your team of 2 to 6 people will go in search of clues embedded in QR codes, hidden around the city centre, with prizes for the winning team. Whether you bring your mates, colleagues, kids or your Gran, one team member will need to come armed with a smartphone. The hunt will last approximately 2 hours which includes a briefing session to help download the necessary app.
Sounds brilliant - I'll be going along if anyone wants to form a team?
Full details and ticket booking at http://qrtreasurehunt.co.uk/