But is it any good? Well…. nearly. Let’s take a look.
The Initial Impression
The QR code is fairly clear and I was able to scan it without issue underneath street lighting. Sadly, there is no call to action. What does scanning the code do?
(My camera has somehow mangled the photo. Sorry!)
They’ve used the highest level of error correction (“Q”) which is a good idea. In an external environment codes can get damaged or dirty. The higher the EC, the more chance the code will be readable.
However, they’ve shot themselves in the foot by using an absurdly long URL for analytics purposes.
http://m.paybyphone.co.uk/? utm_source=islington& utm_medium=qrcode& utm_campaign=mweb
Surely this could be made more efficient?
Or even better
Because, you see, the code only goes to the main payment site – leaving the user to type in the parking bay’s ID number.
After scanning the code, this is what the first time user sees.
Annoyingly they’ve hardcoded the zoom – so users with impaired vision (or fat fingers) won’t be able to use the site.
<meta name="viewport" content="width=320, target-densitydpi=160, maximum-scale=1.0" />
The site is a little bland – and the “sign up” button is hidden out of the way – but it’s the functionality which concerns me the most.
If you’ve never used the system before, you need to register on this screen.
While it’s good that they’ll take payment from international users, it’s plain dumb to require someone to type in a credit card number.
What if there’s a gang of vicious hoodies waiting to snatch credit cards from unsuspecting users?
How fiddly is it to type out a 16 digit number when you’re in a hurry to park?
Who is going to remember yet another password or PIN?
(Incidentally, take a look at the above screenshot. Is their branding “paybyphone” or “PayByPhone”?)
Here’s how I would set the scheme up…
- URL in the QR code reflects the location it is in. E.G. http://m.paybyphone.co.uk/123456
- User scans code, selects the amount of parking they want to pay for. Clicks “Pay”.
- A mobile payment solution charges the amount to the user’s bill, or deducts it from their credit.
- User walks away happy. No need to register or remember a Personal PIN Number for identifying herself.
Scan, select, click. No typing, no memorising, no hassle. Surely that’s better than fiddling around with credit cards?
A little disappointing. A great first step, but it could be made so much easier with mobile payments.
This blog is personal and does not represent my employers in any way.