Earlier this week, I blogged that some people were too stupid to use QR codes.
I concluded, by saying
You’re not too stupid to understand how to make effective use of QR codes. The “commandments” are mostly just common sense.
Use QR codes wherever they seem appropriate – but make sure that they’re scannable, work for everyone who scans them, and lead somewhere useful.
Y’see – I don’t think people are too thick to use QR codes. Most of the time…
My Isle Of Wight
There’s a new campaign to encourage people to visit the Isle of Wight. A laudable campaign to be sure. Take a look at this stunning poster.
There’s a QR code in the bottom left corner. Depressingly, the site isn’t very mobile friendly.
But that’s not the worst of it. Not by a long shot.
Take a look at the actual code they’ve used. Try to scan it – I dare you.