Three main points.
1) Why is NFC "easiest"? Is it any quicker? Any simpler to understand? What can it do that makes it "the future"?
2) Creating a QR code to send an SMS is dead simple - smsto:12345:INFO - scanning in is much quicker than typing in long numbers and keywords.
3) QR codes are everywhere. Movie posters, newspapers, banners, graffiti. Take a look at this post about ubiquitous QR codes.
Thanks for your comment.