Hi Doug, Three main points. 1) Why is NFC "easiest"? Is it any quicker? Any simpler to understand? What can it do that makes it "the future"? 2) Creating a QR code to send an SMS is dead simple - smsto:12345:INFO - scanning in is much quicker than typing in long numbers and keywords. 3) QR codes are everywhere. Movie posters, newspapers, banners, graffiti. Take a look at this post about ubiquitous QR codes. Thanks for your comment. T