Sky's QR Code Campaign

by @edent | # # # # | 1 comment | Read ~468 times.

Congratulations to rawedge for this QR campaign for Sky Atlantic.
Sky Atlantic Newspaper Advert
A simple QR code, pointing to a URL (with source=qr for analytics), a mobile website, and a 3gp video.
Sky HD Mobile site
Almost perfect.

Why Almost?

I’m a nit-picker – but here are a few suggestions to make the campaign better.

  • Make the code bigger. When dealing with newsprint and its fuzzy images, it’s always better to make the QR as large as possible – or as large as your advertising team will allows. Larger images are easier to scan.
  • Sky QR Detail
  • A little more whitespace around the code would improve its readability.
  • The text instructions are great – either SMS or type the URL in directly – but the text is fuzzy and indistinct.
  • The video is presented in 4:3 aspect ratio.
  • Sky Atlantic Trailer Video
  • I appreciate that you don’t want people watching a stuttering 720p video over EDGE – but I feel that making the video widescreen to suit the majority of phones would have made the video more impressive. As it is, 240 x 192 the image looks a little blurred which perhaps isn’t the best advert for HD.
  • Finally, I noticed the campaign appearing in other papers.
  • A QR code in today's Times Newspaper advertising the new... on Twitpic
  • As far as I can see, it’s the same code. It would be a good idea to use a different code in each paper so you can see if, for example, Times readers are more likely to scan than Metro readers.

As I said – very minor complaints. Overall, an impressive use of QR codes from Sky. Well done to those involved.

One thought on “Sky's QR Code Campaign

  1. From your picture, it looks like there was some dot gain from the code being knocked out of the black.

    Patrick, QrArts

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