Spotted all over the London Underground in the last few days, these QR enabled adverts from Eastpak for their I Am The Bag campaign.
Close Up of the QR Code
Two Ways To Make The Campaign Better
- Use a smaller URL to create an easier to scan QR Code. Eastpak currently use http://www.youtube.com/watch?v=V1fBMmR103Q – they could drop the www to make it slightly smaller, or use “m.” so people know they’re going to a mobile site. Even better, use YouTube’s URL shortner and send people to http://youtu.be/V1fBMmR103Q
- Ensure the content is suitable for mobile. YouTube makes its videos available – but doesn’t provide any extended functionality. For example, on the YouTube website, the user is presented with two clickable links.
On the mobile video, the choice is presented, but the “Yes” and “No” aren’t clickable.
It may well have been worth creating a video specifically for mobile.