Two of the biggest “mass market” brands are using QR Codes in their advertising. ASDA – the UK arm of Walmart – and Martina Cole – one of the UK’s best selling authors.
Here’s a close up of the code
It’s a reasonable physical size and the information density isn’t particularly high – so well done on that front.
I’d place a bit more whitespace around the code – but it scanned easily enough on my phone.
The website itself is ok. Nothing stunning.
It’s a great concept site – like Post Secret or GroupHug – but it really ought to be more mobile friendly.
The URL isn’t specific to the code – it’s just http://www.thefamilysecrets.co.uk/ – so they have no real way of knowing how many people scanned it.
Still – good to see QR codes becoming more prominent.