I actually love my iriver Story, it's a great device with tons of support from iriver. There is a "new" model with WiFi (which I don't have) and it works with WHsmith ebook store, I believe. I like the fact that I can buy ebooks from different sources, that's a big advantage for me.
I kinda guessed that Elonex thing was never going to work out, they've always been a "one shot product company". That's why I bought Sony originally, I just knew there would be more support from them, at least.
It's actually shame that iriver stopped selling their mp3 players in the UK, some of the best players around imo. You can still "buy" them but I believe the company was badly beaten by Apple's ipod originally so they don't have much presence in the UK, which is a shame since I love the design and quality of their players.
Dragan F