I read most of my news through my mobile – if your website isn’t mobile friendly, I won’t be bothered to read it. I’ve greatly enjoyed the BBC’s Mobile News service and Guardian Mobile – but now there’s a new player – The Times has a mobile site. This is a quick review of what I like and what I dislike about The Times’ mobile venture.
The first I knew of the site was this advert nestled away on their website.
The URL is the rather tautological http://timesmobile.mobi/
Good: Using a .mobi to indicate it is a mobile friendly site
Bad: Not autodetecting my phone and redirecting me to the .mobi site.
A nice clean front page.
The logos are, to my mind, too large – they dominate the page whereas they should be subtle enough to be useful. The adverts predominantly for The Times’ own services.
Stories are well laid out, although the images could be shrunk for a mobile audience.
Stories are split over several pages – helps with download speeds and also boosts page impressions.
Unbelievably, there’s no way to share stories. There’s no send to a friend link and, worst still, the URLs are too long to send in an SMS. I also suspect they contain session keys.
Compare this to The Guardian…
…or the New York Times…
How do you expect to build readership if your current readers can’t tell their friends about your great content?
This is one area where The Times outshines the competition. At the bottom of the front page is the invitation to customise the page.
This is a boon for people like me with no interest in sports. Here are my customisations…
…And the resultant section on the front page.
The Times’ search functionality is curious. The input field is too narrow and the buttons are poorly placed.
It also provides mobile friendly web searches – although the order seems rather spurious.
The site asks for feedback – curiously, they don’t link to their mobile Twitter page. Again, their text fields are far too narrow.
They seem to offer mobile friendly RSS feeds, a great way for keeping people up to date with the site.
Yet, for some reason, the link isn’t clickable.
This has some awesome features – I love the customisable homepage, especially the keyword search.
There are some minor UI niggles which will no doubt be ironed out over time.
The lack of sharing is a severe mistake – without an easy way to send stories to people, you can’t hope to organically drive traffic.
I look forward to more British news sites going mobile.
we were mobile-friendly long before Guardian