The unstoppable rise of QR codes continues!


The unstoppable rise of QR codes continues! Last week I picked up two of the London free-sheets. Both of them sporting scanable codes. CITY A.M. uses the code to take you to its mobile friendly site. They recommend the i-nigma reader which you can get by texting "i-nigma" to 88010 (in the UK). Page 7 of thelondonpaper. Opodo uses a QR code to offer £20 off flights. Interestingly, they assume that people have knowledge of QR codes and don't provide any explanatory text or other …

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