I really want to like Nokia. They produce some amazing hardware, but time and time again, they’re let down by poor software with a dreadful user experience.
Take the recent n-gage launch. N-gage was a flop when it originally launched several years ago. It’s absolutely critical for Nokia to get this relaunch right or else they face a T5 like PR failure.
But Nokia being Nokia, they’ve fallen at the first hurdle…
I’m going to take you through the process that a brand new user has to go through to get the software.
The user has to click the n-gage icon that has lain dormant on their phone since its purchase. Nokia has no “push” marketing to users – they expect the user to visit them. That’s assuming that the user hasn’t already deleted the n-gage app from their phone.
So, the user clicks on the app and goes to update the software.
The download comes in at a whopping 7MB! There’s no indication on the site that it’s such a weighty download. The UI doesn’t tell you how big it is and how long it will take. 7MB takes an age to download – even on HSDPA – and if you’re on a pay per MB deal, you won’t be happy watching the download going on and on and on.
Five failures. Five barriers to entry before a customer even gets to pay Nokia for their games.
Come on Nokia, you must do better.