Posts Tagged: qr codes

The End of MS Tag

Three years ago, I wrote about the deficiencies in Microsoft's Tag system. It was painfully obvious even then that MS had no desire to back the "standard" they'd tried to create. They couldn't even be bothered to leverage the then-new Windows Phone to get the reader into customers' hands. Their terms and conditions at the... Read more »

How Not To Run An Interactive Advertising Campaign #TAP4offers

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an... Read more »

Why QR Codes Are Perfect For The Internet of Things

My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes... Read more »

Why You Should Make Your QR Codes Unique

Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL... Read more »

The Silliest QR Code I've Seen

I unashamedly love QR Codes. But every so often, I see one which makes me wonder if there should be some sort of licence for creating them :-) As I was walking around Camden the other day, I spotted this monstrosity. I figured with a code that dense, it probable contained a URL to a... Read more »

Train Tickets With QR Codes

No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... *sigh* A non-mobile site. With an Adobe Flash plugin in the... Read more »