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After the derisory efforts of Waitrose to properly utilise QR codes, it’s disheartening to see Debenhams make a brand new mistake.
At the bottom of tonight’s Evening Standard is this advert from Debenhams.
The QR code immediately caught my eye and – being the saddo that I am – I immediatley whipped out [...]
What a joy for fans of 2D codes. London’s freesheet “Metro” has adverts with two different styles of 2D codes on pages 14 and 15.
In the left corner – John Lewis sporting a QR Code.
In the right corner – the Donkey from Shrek going into battle with an MS Tag.
FIGHT! [...]
Nick Burcher has done a great job detailing Lacoste’s new QR code campaign.
Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution.
Contrast
See if you can scan in the code on this image. The image links to Nick’s site if you [...]
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they’re running a campaign based around how much you could save if you switch to them.
Still, what concerns me in this Mobile Badvertising series is not the content, but [...]
Sometimes a mobile advert is just so bad that you wonder what drugs the people who commissioned were on.
Easy A is new film aimed squarely a the youth market. Perfect fodder for mobile advertising.
Cute little advert, doesn’t say what it will link to, but other than that, not bad. So let’s [...]
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