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Currently viewing the tag: "advertising"
What’s this I spy from across Woking Station? Why! An advert for the Olympus PEN – complete with a QR code!
The QR code is near the bottom, and has some explanatory text letting you know how to use it. There’s even a shortcode to get a reader.
[...]
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they’re running a campaign based around how much you could save if you switch to them.
Still, what concerns me in this Mobile Badvertising series is not the content, but [...]
Two of the biggest “mass market” brands are using QR Codes in their advertising. ASDA – the UK arm of Walmart – and Martina Cole – one of the UK’s best selling authors.
Here’s a close up of the code
It’s a [...]
Sometimes a mobile advert is just so bad that you wonder what drugs the people who commissioned were on.
Easy A is new film aimed squarely a the youth market. Perfect fodder for mobile advertising.
Cute little advert, doesn’t say what it will link to, but other than that, not bad. So let’s [...]
Three failures and one giant lost opportunity Failure 1 – Targeting
This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that – Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users?
[...]
Peugeot’s new mobile advert has a couple of critical flaws – but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts.
I’ve mentioned Nokia on here a few times. For a mobile focused company, they seem to have a real problem with mobile advertising.
It starts well enough with an animated GIF.
The site it links to is http://music.nokia.co.uk/ – cleverly, Nokia redirect mobile users to a specific mobile version [...]
UPDATED 08 October 2010 How to unsubscribe
If you want to unsubscribe from this SMS spam, you have three options.
Ring “Dill” on 0121 359 0234 – she works for Floors2Go and will be happy to remove you from the list. Floors2Go purchased your phone number from tmnmedia – who assured Floors2Go that you [...]
In this Mobile Badvertising series, I regularly pick on the Guardian. I don’t have anything against them – they’re my favourite mobile news resource. It’s such a shame that the advertising they have on the site is atrocious.
Samsung Galaxy S
The Galaxy S is Samsung’s latest Android handset. There are so many Android [...]
Once again my wrath is targeted at The Guardian, Barclays and Apple. Three massive companies – each one of whom could have stopped this advertising disaster.
Mistake #1
Take a look at this rather charming advert on the Guardian’s mobile site. The more astute among you will recognise the problem.
It has been a while since I last posted in the Mobile Badvertising section. Mobile adverts are slowly improving. By every once in a while, I spot an advert of such mind numbing ineptitude that I am compelled to post.
Orange
Take a look at the latest offering from Orange – a large UK mobile [...]
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