Posts Tagged ‘advertising’
Peugeot’s new mobile advert has a couple of critical flaws – but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts.
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I’ve mentioned Nokia on here a few times. For a mobile focused company, they seem to have a real problem with mobile advertising.
It starts well enough with an animated GIF.
The site it links to is http://music.nokia.co.uk/ – cleverly, Nokia redirect mobile users to a specific mobile version of the site. That’s where it all starts …
If there’s one thing I hate more than SMS spam – it’s crap SMS spam.
Let’s count the errors in this atrocious attempt at mobile marketing.
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In this Mobile Badvertising series, I regularly pick on the Guardian. I don’t have anything against them – they’re my favourite mobile news resource. It’s such a shame that the advertising they have on the site is atrocious.
Samsung Galaxy S
The Galaxy S is Samsung’s latest Android handset. There are so many Android phones out there …
Once again my wrath is targeted at The Guardian, Barclays and Apple. Three massive companies – each one of whom could have stopped this advertising disaster.
Mistake #1
Take a look at this rather charming advert on the Guardian’s mobile site. The more astute among you will recognise the problem.
I’m being advertised an iPhone game …
It has been a while since I last posted in the Mobile Badvertising section. Mobile adverts are slowly improving. By every once in a while, I spot an advert of such mind numbing ineptitude that I am compelled to post.
Orange
Take a look at the latest offering from Orange – a large UK mobile network operator.
Spot …
If you’re outside of the UK, you will see adverts on the BBC site. This also happens on the mobile site.
Here’s a typical example.
Intercontinental are a premium brand. No doubt their mobile advertising is really good. Right?
First Impression
We start off with a mobile friendly page. Almost. There are five flaws here.
Large image. While …
We all know and love the humble banner advert. That little rectangle of joy which seeks to distract our attention. It’s a ubiquitous format on the web.
It’s a format that, for better or worse, has migrated to mobile.
Here’s the mobile Guardian showing off its latest advert for STA travel.
This being a super-whizzy smartphone, …
If you’re the sort of person who reads the Financial Times, you probably already have a good idea of who Capgemini are and what they do. That’s just as well because their advert is almost illegible. Take a look.
Lest you think I’ve been monkeying around with screensizes, let me assure you that the image …
Ahhh…. Nokia. Remember them? Once upon a time they were a global power-house. But now, with BlackBerry, iPhone and Android nipping at their heels, they are a shadow of their former self. I mean, Nokia “only” have a market share of 38% – and they “only” sold 108 million devices in …
I wander around the world in a perpetual state of confusion. Why is the world the way it is? Why do people make bad decisions? Why – when there are so many better alternatives – do people choose the worst of all possible worlds?
Rather than getting bogged down in philosophy, I refer …
