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No, I’m not talking about Masabi’s innovative technology, but of this rather odd bit of advertising found on the back of a train ticket.
There’s no specific call to action – but there’s not much space to play with. Let’s give it a scan…
*sigh* A non-mobile site. With [...]
At the start of 2012, I revealed how many scans TfL’s QR campaign was getting.
A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was:
70 scans a day? In a city of millions? Rubbish!
This fails to address something that advertisers are conspicuously [...]
Wandering through London today, I noticed that Southbank London has put QR codes on its posters. I’ve mentioned before the dangers of using Bit.ly as a QR code generator – as it allows us to peek at the codes’ performance statistics.
When people ask me which QR generator to use, I usually suggest Google Charts. However, recently I’ve become dissatisfied with its limitations, so I’ve decided to write and release my own QR encoder.
I’m still looking for a catchy name for it (suggestions welcomed) – so for now it’s called “QR Generator PHP”.
I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying…
Dave! Dave! I’ve got a brilliant idea!
What is it, Fred?
Let’s make a QR code… right… but make it really hard to scan!
Brilliant idea, Fred! How?
We can stick it on a Taxi, so that [...]
There was a lot of interest in my recent post about TfL’s QR statistics.
Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th.
Wowcher
First up is “Wowcher”, a big quarter page advert on page 28.
[...]
Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service.
Looks like someone was listening! I spotted this poster at a tube station.
Nestled in the corner is a QR code pointing at the mobile bus countdown service!
This is a close-to-perfect use [...]
The TSA have come under fire for many things. Most recently, Fred Trotter has called them out for using a “dummy” QR code which leads to a page the TSA don’t control. An astonishingly lax approach to QR use.
Last year, I noticed this QR code as I passed through San Francisco Airport.
Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation
Wander around the London Underground and you’re likely to see safety posters from the British Transport Police (BTP). This is the first one that I’ve seen with a QR code on it.
It’s a fairly good poster. [...]
You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees – rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either.
You feel the same way too, don’t you?
What? [...]
I’ve never been a fan of Microsoft’s proprietary 2D barcode system. With the latest news that their tag reader and creator will support QR codes, it looks like the writing is on the wall for the multi-coloured blobs.
Further evidence of this can be found on Microsoft’s latest XBox poster which contains a [...]
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