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No, I’m not talking about Masabi’s innovative technology, but of this rather odd bit of advertising found on the back of a train ticket.
There’s no specific call to action – but there’s not much space to play with. Let’s give it a scan…
*sigh* A non-mobile site. With [...]
I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying…
Dave! Dave! I’ve got a brilliant idea!
What is it, Fred?
Let’s make a QR code… right… but make it really hard to scan!
Brilliant idea, Fred! How?
We can stick it on a Taxi, so that [...]
An amusing mistake spotted by my wife on her way to work. SouthWest Trains are trying to promote their Twitter service – @SW_Trains – via their LED message boards.
Looks like the displays don’t understand the underscore character. I wonder if anyone tested this before it went live?
You can watch the full [...]
You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees – rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either.
You feel the same way too, don’t you?
What? [...]
To whoever is responsible for this QR code marketing monstrosity: go home.
Seriously, pack up the tools of your trade, go home, pour yourself a stiff drink, and weep at what you have done.
The Poster
Here’s a fun game for all the family! Play “spot the QR code” on this poster…
Bzzzzzt! [...]
Earlier this week, I blogged that some people were too stupid to use QR codes.
I concluded, by saying
You’re not too stupid to understand how to make effective use of QR codes. The “commandments” are mostly just common sense.
Use QR codes wherever they seem appropriate – but make sure that they’re scannable, [...]
Nokia’s marketing team are idiots. They’ve used URL over which they have no control on an advert for one of their premium handsets.
This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem.
E7 Poster
This is advert for the new [...]
It looks like the next big thing in Kindle-land is – depressingly – advertising subsidisation.
the world’s first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today’s cheapest Kindle, but those 2500 pennies don’t come free — you’ll be [...]
Last year I gave a presentation at PayPal to show how charities could harness QR codes.
I’m not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let’s investigate the Oxfam QR code seen in [...]
I’ll preface this by saying that Wonga’s lawyers are far better than mine.
Wonga, the payday loan company, has found itself in a bit of hot water recently. They’ve had an Advertising Standards Authority adjudication against one of their adverts and they have raised the ire of Stella Creasy MP over their [...]
Another day in London – another sighting of a QR code!
This time, on a poster for high-brow art-house flick The Mechanic.
Quite close to the bottom of the poster – so low, I had to kneel to scan it – is a QR code.
Scan it and it [...]
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