Terence Eden has a Blog
From the monthly archives: February 2011
Oh RBS! Is there anything you touch that doesn’t turn to shit? You take our money, lose it, then pay it out to yourself. Still, at least your latest advert contains a QR code. Bet you haven’t managed to screw that up.
Oh…
On the back page of the 25 February 2011 edition [...]
The Metro have been on quite a QR splurge recently – this is their latest effort encouraging people to write in to the paper.
On the surface, it’s quite a simple idea – yet Metro have needlessly complicated it.
The Process
The simplest process would be
Scan Code Send Email
That’s not what [...]
I was reading this article on Armed Services Editions of books distributed during World War 2, when I came across this extraordinary propaganda poster.
Original image is from The Boston Public Library on Flickr under CC BY NC.
What strikes me is how detailed the poster [...]
It emerged this morning* that the Guardian newspaper has realised that the way it writes is unsuitable for the web.
*Source: Guardian Newspaper, 18/11/2011, page http://www.guardian.co.uk/media/mind-your-language/2011/feb/18/mind-your-language-day-date-time
By using non-specific language, I have introduced a degree of ambiguity which makes it hard for reader – both in the present day and the future – [...]
I have twice been subject to some very inept blackmail over a posts I had made on twitter.
The first time was after I called a particularly nasty company “twunts” over a dispute I’d had with them. I’ll be the first to admit that it wasn’t a particularly mature reaction – [...]
It’s nearly time for Mobile World Congress – the glittering jewel in the European mobile tech scene. I’m going along with WAC and will be presenting and schmoozing on their behalf. This blog post – and all others on this site – is personal commentary and does not reflect [...]
I get a lot of positive comments about my Moo Cards with QR codes. As I prepare to go off to Mobile World Congress, I thought I’d add a couple of extra designs into the mix.
Feel free to use these as templates – but please remember to change the [...]
Seen in the latest issue of Sport Magazine – this rather interesting QR advert for Wall Street: Money Never Sleeps.
This is a really well executed campaign which should serve as a template to other advertisers. There are, of course, one or two issues that I have with it. Let’s start by [...]
Tom Morris pointed me to this interesting discussion about using Wikipedia QR codes in museums.
I think it’s an excellent idea. It’s something I’ve briefly discussed with Cristianno Betta for his 100 Objects project.
There are five key points to the success of such a scheme.
100% of visitors will [...]
Last year I gave a presentation at PayPal to show how charities could harness QR codes.
I’m not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let’s investigate the Oxfam QR code seen in [...]
Congratulations to rawedge for this QR campaign for Sky Atlantic.
A simple QR code, pointing to a URL (with source=qr for analytics), a mobile website, and a 3gp video.
Almost perfect.
Why Almost?
I’m a nit-picker – but here are a few suggestions to make the campaign [...]
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