QR Codes Going Mainstream? ASDA and Martina Cole
By @edent
· advertising asda books martina cole mobile web · 1 comment · 150 words · read ~677 times.
Two of the biggest "mass market" brands are using QR Codes in their advertising. ASDA - the UK arm of Walmart - and Martina Cole - one of the UK's best selling authors.
Here's the poster in situ 
Here's a close up of the code 
It's a reasonable physical size and the information density isn't particularly high - so well done on that front. I'd place a bit more whitespace around the code - but it scanned easily enough on my phone.
The website itself is ok. Nothing stunning. 
It's a great concept site - like Post Secret or GroupHug - but it really ought to be more mobile friendly. The URL isn't specific to the code - it's just http://www.thefamilysecrets.co.uk/ - so they have no real way of knowing how many people scanned it.
Still - good to see QR codes becoming more prominent.
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[...] Asda are using QR in poster advertising, again for home entertainment. Here, on Terence Eden has a blog, Asda carries a real URL as an alternative, but unfortunately doesn’t point to a mobile [...]
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