Take the recent n-gage launch. N-gage was a flop when it originally launched several years ago. It's absolutely critical for Nokia to get this relaunch right or else they face a T5 like PR failure.

But Nokia being Nokia, they've fallen at the first hurdle...

I'm going to take you through the process that a brand new user has to go through to get the software.

First failure, The user has to click the n-gage icon that has lain dormant on their phone since its purchase. Nokia has no "push" marketing to users - they expect the user to visit them. That's assuming that the user hasn't already deleted the n-gage app from their phone.

So, the user clicks on the app and goes to update the software.

Second failure No automatic redirection to download the app, not even a clickable link. Please try and remember his URL and type it into your phone's browser.

Third failure So, you type in the URL and get this... What's the point of this screen? I'm here to get content, not read your blog.

Fourth failure What phone do I have? You tell me! Use automatic device detection so people don't have to remember the obscure model number you've given the phone.

Fifth failure So, you start downloading and wait and wait

The download comes in at a whopping 7MB! There's no indication on the site that it's such a weighty download. The UI doesn't tell you how big it is and how long it will take. 7MB takes an age to download - even on HSDPA - and if you're on a pay per MB deal, you won't be happy watching the download going on and on and on.

Five failures. Five barriers to entry before a customer even gets to pay Nokia for their games.

Come on Nokia, you must do better.