No One Scans QR Codes - Apart From These 25 Thousand People

Earlier this year, I blogged about seeing these QR codes appearing on some train tickets.

QR Codes on Train Tickets

The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how well this campaign did.

QR Train Stats

Wow! Twenty-five thousand scans. It's not as good as Tesco's QR campaign (80k scans and counting) - but it's an interesting data point.

I don't know how many tickets these QR codes were printed on (I didn't see them on every ticket) so it's impossible to know the exact response rate. I do know that the cost of the codes was close to zero - black ink just isn't that expensive - and that part of the ticket isn't utilised for anything else.

QR codes aren't just for marketing hipsters from Shoreditch. They're increasingly popular with the British public, and I look forward to their continued use.


What Do You Reckon?