No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket.

There's no specific call to action - but there's not much space to play with. Let's give it a scan...

*sigh* A non-mobile site. With an Adobe Flash plugin in the top right which won't work on any iPhones. Why on Earth do marketing companies insist on pointing phones to non-mobile sites. It really bemuses me. Stations rarely have good signal (too many people leads to local network congestion) and, besides, large sites are a right pig to use on a small screen.

Stats

I've blogged several times about using Bit.ly links in QR codes. With a little bit of hacking (adding at + character to the end of the URL) we can see how many people have been scanning the code.

I don't know how many of these tickets have been printed. That might be a really good conversion rate - but I doubt it. I only noticed the QR code because someone had dropped their ticket and it landed face-down. Realistically, how many people look at the back of their tickets?

The best campaign in the world would fail if it's not put in front of an audience.

No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action...