"Case-Study comes from the Latin phrase casum stutitius which literally translates to lies told by marketing drones to get you to buy their product". LOL

Very funny but surely that should be 'dictum exemplum'? 🙂

"800 scans"

Most of those scans would have been from the marketing department, the agency and all their friends and relatives. The few remaining scans would have been people who were interested in the scanning process and the QR Code could have been on anything and resolved anywhere.

There may have been two or three people who scanned the code because they wanted to know more about Liftactive Derm Source enriched with Rhamnose.

If anyone purchased the product as a result of scanning the code - I salute you!